Welcome to our guide on social media management tailored specifically for B2B IT companies. This page will cover customer personas, recommended social media platforms, social media goals, and a sample 3-month social media strategy to help elevate your online presence and attract more clients.

Disclaimer: This social media strategy is for example purposes only and results are not guaranteed. Social media management is an art, not a science.

Customer Personas

Persona 1: IT Managers

Demographics:

  • Age: 30-50

  • Gender: Predominantly Male

  • Income: $80,000 - $120,000 annually

  • Location: Urban and suburban areas

  • Occupation: IT Managers, System Administrators, Network Engineers

Psychographics:

  • Interests: Technology trends, network security, efficiency improvements

  • Values: Reliability, innovation, cost-effectiveness

  • Social Media Behavior: Active on LinkedIn and Twitter, follows tech influencers and industry news

Persona 2: Small Business Owners

Demographics:

  • Age: 35-55

  • Gender: Mixed

  • Income: $60,000 - $150,000 annually

  • Location: Urban and suburban areas

  • Occupation: Owners of small to mid-sized businesses

Psychographics:

  • Interests: Business growth, IT solutions, cybersecurity

  • Values: Efficiency, scalability, security

  • Social Media Behavior: Active on LinkedIn and Facebook, engages with content about business solutions and growth strategies

Recommended Social Media Platforms

  1. LinkedIn: Essential for sharing industry news, thought leadership articles, and client success stories. Engages both IT Managers and Small Business Owners.

  2. Twitter: Great for sharing quick updates, industry news, and engaging in tech conversations. Attracts IT Managers.

  3. Facebook: Useful for sharing detailed posts, case studies, and engaging with business communities. Attracts Small Business Owners.

Recommended Social Media Goals

Persona 1: IT Managers

  1. Increase LinkedIn connections by 25% in 3 months.

  2. Boost Twitter engagement by 30% in 3 months.

  3. Encourage clients to share their success stories on LinkedIn.

Persona 2: Small Business Owners

  1. Increase Facebook page likes by 20% in 3 months.

  2. Gain 1,000 new LinkedIn followers in 3 months.

  3. Promote and engage in live sessions on Facebook about IT solutions.

Sample 3-Month Social Media Strategy

Month 1: Building Awareness

Week 1-2:

  • Introduce the B2B IT company and services on LinkedIn and Facebook.

  • Share daily Twitter updates featuring industry news and tech trends.

  • Post on LinkedIn about the benefits of IT solutions for business efficiency.

Week 3-4:

  • Launch a Facebook page for Small Business Owners to share tips and success stories.

  • Post daily on LinkedIn using trending tech hashtags to reach both personas.

  • Create and share a series of LinkedIn articles about the latest IT innovations.

Month 2: Engagement and Interaction

Week 1-2:

  • Host a live Q&A session on Facebook about IT solutions and cybersecurity.

  • Share behind-the-scenes LinkedIn videos showing client success stories and IT project implementations.

  • Post Twitter updates about recent client achievements and innovative solutions.

Week 3-4:

  • Collaborate with other tech influencers for Twitter takeovers.

  • Run a challenge in the Facebook group where members share their IT improvement goals.

  • Share educational content on LinkedIn about effective IT strategies and security measures.

Month 3: Promotion and Conversion

Week 1-2:

  • Promote a free IT consultation session on LinkedIn and Facebook.

  • Share a blog post on LinkedIn about the impact of IT solutions on business growth.

  • Create a Twitter series with daily tips for IT efficiency and cybersecurity.

Week 3-4:

  • Highlight client success stories and testimonials on LinkedIn and Facebook.

  • Share a case study on Facebook about a client's journey to improving their IT infrastructure with your solutions.

  • Post a detailed LinkedIn article about the ROI of investing in IT solutions for business scalability and security.

Ready to transform your social media experience?

Let’s chat and discuss how I can help elevate your social media presence and strengthen your brand.